Beverage Exhibitor Information
Canada’s Whisky Festival
1200+ Attendees
What is Whisky Global?
Whisky Global is a premium event built around the appreciation of fine whisky and luxury spirits. It draws a loyal crowd of high-income enthusiasts aged 30–55 who take their whisky seriously. Off the back of a landmark 13th Annual Vancouver edition and sold-out debut shows in Edmonton and Montreal. Whisky Global is now brings its unique brand of consumer whisky events to 7 cities across Canada.
Why Participate?
Whisky Global gives brands direct access to a whisky-drinking audience you won't find at a typical tasting — higher income, more discerning, and actively seeking out new expressions. Each exhibitor gets a 6-foot table to showcase up to 5 SKUs, with your top pour reserved for the exclusive super-premium VIP hour. Poured product isn't reimbursed — all samples are built into the guest ticket price, which also covers dinner, coat check, and a commemorative whisky glass..
How Does it Work?
Individual brands and multi-brand agencies are both welcome to register for a table. Guests arrive dressed up and move through the room at their own pace, engaging with each exhibitor and learning what makes their whiskies worth seeking out. Pours are tasting-sized, in line with the no-remittance model. Each table leads with their most premium expression during the VIP hour, then opens up to up to 4 additional SKUs for the general admission session. A minimum of 2 staff per booth is required.
What Does it Cost?
$350 Per Table (before July 31st)
$450 Per table (August 1st - September 15th)
$550 Per table (after september 16th)
$1500 Per Cocktail Activation$1500 Per Cocktail Activation
Date
Friday & Saturday, 16 & 17th October, 2026
Time
VIP: 6 - 7PM | GA: 7-9:30 pm
Location
Kelowna Events Centre, Kelowna
Demo
1200 Attendees
33-65
70% Male / 30% Female
Showcasing
Premium Whisky, Cognac and limited aged agave spirits
On-Site Liquor Store
Yes.
Sample Size
1/4oz
Contact
Gez McAlpine
gez@wearefeaster.com
Beth Havers