Beverage Exhibitor Information

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Canada’s Whisky Festival

1500+ Attendees

What is Whisky Global?

Whisky Global is a premium event built around the appreciation of fine whisky and luxury spirits. It draws a loyal crowd of high-income enthusiasts aged 30–55 who take their whisky seriously. Off the back of a landmark 13th Annual Vancouver edition and sold-out debut shows in Edmonton and Montreal. Whisky Global is now brings its unique brand of consumer whisky events to 7 cities across Canada.

Why Participate?

Whisky Global gives brands direct access to a whisky-drinking audience you won't find at a typical tasting — higher income, more discerning, and actively seeking out new expressions. Each exhibitor gets a 6-foot table to showcase up to 5 SKUs, with your top pour reserved for the exclusive super-premium VIP hour. Poured product isn't reimbursed — all samples are built into the guest ticket price, which also covers dinner, coat check, and a commemorative whisky glass..

How Does it Work?

Brands may register for a table, or agencies with multiple brands can as well. Dressed in their ‘Sunday bests’, attendees visit the different tables, learning about what makes each of the available whiskies so unique and special. Sample sizes are quite small as there is no remittance on product. Each table is to pour their most premium SKU exclusively during the VIP hour. A company may showcase up to 4 additional SKUs during the GA portion.

It is 100% required to have at least 2-people working at each booth.

What Does it Cost?

$350 Per Table (before July 31st)

$450 Per table (August 1st - September 15th)

$550 Per table (after september 16th)

$1500 Per Cocktail Activation

Date

January 29th & 30th, 2027

Time

VIP: 6 - 7PM | GA: 7-10 pm 

Location

Paradox Hotel, Vancouver

Demo

1500+ Attendees

33-65

70% Male/30% Female

Showcasing

Premium Whisky, Cognac and limited aged agave spirits.

On-Site Liquor Store

Yes. 2026 LRS Sales: $28k

Sample Size

1/4oz

Contact

Gez McAlpine

gez@wearefeaster.com

Beth Havers

beth@wearefeaster.com

Two women drinking from wine glasses at a social gathering.
A man with a beard and dark hair drinks white wine from a glass.
A person pours a clear liquid from a bottle into a glass held by another person at a social event or exhibition, with bottles and people in the background.
Three men smiling and posing together at a social event, with one man holding a glass, all dressed in dark suits or blazers.
A man in a blue jacket smelling a glass of whiskey at a social gathering.
A man with a beard wearing a formal black suit and white shirt drinking from a glass.
People at a social event are pouring and drinking wine.
A woman holding a whiskey glass with the logo 'Williamson Global' printed on it, in a dimly lit setting.
Group of young adults dressed in formal attire at a social event or party, holding glasses of drinks, smiling, with other people in the background.
A man with a red beard and mustache, dressed in a blue suit, drinking from a glass at a social event.
Two women smiling and holding wine glasses, engaged in conversation at a social gathering. A third woman is in the background looking down.
Man in formal suit and striped tie holding a glass of whiskey, smelling or tasting it